The ambition of Africa Fashion Up is to show the vitality of current African creativity through fashion.
The program takes place within the framework of Share Africa ( www.shareafrica.live ), a broader initiative that includes a series of actions and events showcasing the creativity, innovation and environmental commitment of African youth.
African fashion, still unknown to the general public, is increasingly dynamic. Its growing influence is revealed not only in the takeover of its codes by Western brands and designers, but also in the emergence and positioning of several African brands on an international scale.
Names like Iman Ayissi (Cameroon), Eric Raisina (Madagascar) Emmy Kasbit (Nigeria), Erre (South Africa), Karim Tassi (Morocco), Elie Kouame (Ivory Coast) are all examples of successful designers Africans.
By bringing together African creation in Paris, Africa Fashion Up wishes to become the showcase for this new trend, driven by a generation of uninhibited designers who give pride of place to audacity, color and originality. The program focuses on all current fashion practices: from streetwear to haute couture, from the most experimental approaches to the most modest initiatives.
Africa Fashion Up is particularly interested in young African talents who are drawing Africa in the 21st century by drawing inspiration from their history and their tradition. Its objective is also to show and bring to life contemporary African fashion by highlighting its influence on other areas of creation and culture (cinema, music, entrepreneurship, etc.). Fashion thus becomes a true marker of the transformation of contemporary African societies.
