Africa Fashion Up 2022, the second edition  

 

Designers Jacques Bam and Muyishime Edi Patrick
crowned ex-aequo “Designers Africa Fashion Up 2022”

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On Friday, September 16, following an exceptional fashion show organized at the Hôtel Salomon de Rothschild in Paris, the jury of the Africa Fashion Up program named two joint winners among the five finalist designers: the young designer from - African Jacques Bam and Rwandan designer Muyishime Edi Patrick. Each was crowned “Designer Africa Fashion Up 2022”. Created on the initiative of Valérie Ka, top model
international, Africa Fashion Up is conceived as both a program and a fashion show whose aim is to accompany contemporary African fashion in full effervescence. This edition was supported by Balenciaga, Binance Charity, Galeries Lafayette Paris Haussmann, Sisley and HEC Paris, partners, and on the media side by Trace, Brut, France Médias Monde, Brune magazine and 35°Nord.

Following this great fashion show, the five winners of this 2022 edition will have the chance to benefit from personalized support for four months offered by Balenciaga and a training module delivered by the HEC Paris management school In the evening on Friday September 16, 2022, young South African designers Jacques Bam and Rwandan Muyishime Edi Patrick were each awarded the “Designer Africa Fashion Up 2022” prize, awarded by Balenciaga.

Jacques Bam and Muyishime Edi Patrick were able to convince the jury both by the quality of the pieces presented and by the strong markers of their style, their concept attentive to the notion of sustainability as well as their textured and colorful cuts.

 

The collections of the two big winners were presented during the parade alongside those of the other winners of this 2022 edition: Jean-Cédric Sow (Congo), Mina Binebine (Morocco) and Ibrahim Fernandez (Ivory Coast). Emmanuel Okoro, Designer Africa Fashion Up 2021 (Nigeria) and Clarisse Hieraix (France) also took part in the show as guest designers.

During their stay in Paris, the five winners took part in four days of immersion behind the scenes of fashion through a series of visits. The Balenciaga haute couture house opened its doors to these promising talents and its teams thus had the opportunity to give them masterclasses. The winners also set out to discover the major luxury houses Galeries Lafayette and Sisley and were received by the management teams. Additionally, Binance Charity interviewed the winners and streamed these interviews through its highly-followed social media accounts. Finally, the creators had the honor of speaking at a round table devoted to Luxury in Africa, organized by the Master in Marketing New Luxury and Art of Living at Sciences Po Paris.

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Next step for all the winners of Africa Fashion Up 2022: they will follow a specialized training module in management delivered by the HEC Paris business school and benefit from personalized support from Balenciaga for four months as part of an extended mentorship program. In addition, the Leridon Collection is committed to African creation by including for the first time in its collection a selection of the outfits of the winners which will be exhibited throughout the world.

"On behalf of the Share Africa team and all the partners of the 2022 edition of Africa Fashion Up, we would like to congratulate all the designers who participated in this superb adventure and in particular the big winners. , Jacques Bam and Muyishime Edi Patrick. Together, these five winners as well as the two creators who were associated with this show were able to make African creativity shine,” rejoices Valérie Ka, international top model, founder of Share Africa and at the initiative of Africa Fashion Up. “My thanks also go to all the partners who supported this second edition, in particular Balenciaga, Binance Charity and HEC Paris who presented the prizes to the creators”.